PCF Names New President; California Department of Insurance Appoints Members

PCF Insurance Services in Lehi, Utah, named Jenni Lee Crocker president.

Crocker was PCF’s senior vice president, growth and operations for the past year. She will remain on the board of directors at PCF after completing her two-year tenure as a board member.

Crocker has more than 27 years of experience. Before joining PCF in 2022, she spent more than 10 years at Marsh as managing director and corporate leader for the mid-Atlantic region and Virginia office head. Crocker also spent over 15 years at Ernst & Young’s insurance practice.

California Insurance Commissioner Ricardo Lara named Lydia Missaelides to the California Long Term Care Insurance Task Force. Missaelides previously served as executive director of the Alliance for Leadership and Education, the California Association for Adult Day Services and the Association of Regional Center Agencies.

Lara also reappointed Jesse Dogillo as a member of the curriculum board and Dr. Fabiola Cobarrubias as a member of the insurance diversity task force.


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