Preparing for a Cookieless Future – an EMEA perspective

August 25, 2022 Advertising, Global This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re running in preparation for changes to digital cookies in 2023-24. Soon, targeting your audience will dramatically shift gears from a … Read more

On the B2B Horizon: 2023 Priorities

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting their flagship virtual event, Reach: Intent. Content. Demand., September 27-29. Over three days, experts from across the B2B landscape will share their experiences, insights and … Read more

Beware of Black Boxes. Look for Actionable Outputs.

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, I do like to take in a good sci fi movie when they come around. Curiously, I even find a lot of thought starters in … Read more

Partner Success: Blending Strategy, Innovation & Marketing

July 20, 2022 Partner and Channel Marketing There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do you improve strategy? How to you continue to innovate? How do you take your program to the next … Read more

Anonymous Still Means Anonymous – Sales Needs More

Image credit: NASA, ESA, CSA, and STScI With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands to help you deliver substantive value to your company at the end of the day. At TechTarget, we … Read more

HCL Tech, Delta Corp, Axis Bank, Mindtree, and Others

Mindtree, Tata Metaliks, Rajnandini Metal, Global Education, Premier Polyfilm, International Travel House , Gujarat Hotels and Ramasigns Industries are among companies that will announce their quarterly earnings today. Stocks to Watch Today Sterling and Wilson Renewable Energy Sterling and Wilson Renewable Energy on Tuesday reported widening of its consolidated net loss to Rs 355.99 crore … Read more