January 27, 2023 Intent Data Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more about the targeting data strengths and weaknesses of the big three “walled gardens” (Google, Facebook and Amazon) in the B2C … Read more
December 15, 2022 Advertising, Intent Data Adam Davis Director, Brand Advertising and SEM Solutions When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers know, the staying power of an advertising budget is truly tested … Read more
December 5, 2022 Intent Data While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge and expertise from more than a decade of covering this market, we dive into the unique aspects of the Healthcare … Read more
November 8, 2022 Global, Intent Data There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an ‘acquisition vs. retention’ battle, but they are both needed. However, it is worth asking – should you focus more … Read more
Part 1 of a 4-Part blog series from TechTarget CEO Mike Cotoia With the rise of digital commerce, one of the really interesting developments we’ve all become attuned to is how our experience as consumers is impacting our expectations of vendors in our B2B lives. It shouldn’t be too much of a leap then to … Read more
August 25, 2022 Advertising, Global This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re running in preparation for changes to digital cookies in 2023-24. Soon, targeting your audience will dramatically shift gears from a … Read more
Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting their flagship virtual event, Reach: Intent. Content. Demand., September 27-29. Over three days, experts from across the B2B landscape will share their experiences, insights and … Read more
This blog is part of TechTarget’s “Becoming a Sales Professional” series that chronicles the different skills, attitudes and paths that top salespeople have applied to build successful careers in sales for those looking to break into the field. Starting my journey from English Major to Sales (and why you can do it too) The year … Read more
Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, I do like to take in a good sci fi movie when they come around. Curiously, I even find a lot of thought starters in … Read more
July 20, 2022 Partner and Channel Marketing There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do you improve strategy? How to you continue to innovate? How do you take your program to the next … Read more