August 25, 2022 Advertising, Global This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re running in preparation for changes to digital cookies in 2023-24. Soon, targeting your audience will dramatically shift gears from a … Read more
Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting their flagship virtual event, Reach: Intent. Content. Demand., September 27-29. Over three days, experts from across the B2B landscape will share their experiences, insights and … Read more
This blog is part of TechTarget’s “Becoming a Sales Professional” series that chronicles the different skills, attitudes and paths that top salespeople have applied to build successful careers in sales for those looking to break into the field. Starting my journey from English Major to Sales (and why you can do it too) The year … Read more
Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, I do like to take in a good sci fi movie when they come around. Curiously, I even find a lot of thought starters in … Read more
July 20, 2022 Partner and Channel Marketing There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do you improve strategy? How to you continue to innovate? How do you take your program to the next … Read more
Image credit: NASA, ESA, CSA, and STScI With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands to help you deliver substantive value to your company at the end of the day. At TechTarget, we … Read more
Almost half of Black employees are planning to leave their jobs in the near future, resenting the lack of fairness in their company’s management, according to new research. A total of 46% of Black employees at UK firms intend to quit their current place of work in the next two years or sooner, compared to … Read more
Mindtree, Tata Metaliks, Rajnandini Metal, Global Education, Premier Polyfilm, International Travel House , Gujarat Hotels and Ramasigns Industries are among companies that will announce their quarterly earnings today. Stocks to Watch Today Sterling and Wilson Renewable Energy Sterling and Wilson Renewable Energy on Tuesday reported widening of its consolidated net loss to Rs 355.99 crore … Read more
L&T Shares: Larsen & Toubro Ltd, a construction & engineering sector company, has fixed July 22, 2022, as the record date for the members entitled to receive the proposed dividend of 1100 per cent or Rs 22 for the year ended March 31, 2022. The dividend, if declared at the AGM, will be paid on or … Read more
June 20, 2022 Content, Global Content is the number one building block in the overarching category of customer experience (CX). How to successfully build your content efforts, in the ever-shifting move to more and more digital engagement, is a hard yet important strategy to understand as you are laying the foundation for your customer experience … Read more